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Taco Bell is bringing its biggest annual fan event yet to the iconic Hollywood Palladium, with Vince Staples set to host the star-studded variety special that will unveil the brand's 2026 menu innovations.
According to Taco Bell, "Live Más LIVE: A Night at the Palladium" is a one-night-only event set for Tuesday, March 10th at the Hollywood Palladium on Sunset Boulevard — and fans will be able to watch the show live as the event streams exclusively on Peacock starting at 9am PT/12pm ET.
Now in its third year, Live Más LIVE has become the fast-food chain's annual platform for debuting new menu items. The event previously launched crowd favorites like the Big Cheez-It Crunchwrap Supreme, Crispy Chicken Nuggets, and Mountain Dew Baja Blast Pie. This year, Taco Bell promises to reveal more than 20 new menu innovations.
The special brings together a wide range of celebrity guests, including Ariana Madix of Vanderpump Rules, Ashley Park of Emily in Paris, musicians Benson Boone and Doja Cat, Los Angeles Rams wide receiver Davante Adams, Saturday Night Live cast members Devon Walker and Ego Nwodim, DJ Pee .Wee (aka Anderson .Paak), Indiana Hoosiers quarterback Fernando Mendoza, and rappers Myke Towers and Yeat.
Staples, a Long Beach native, said he's been a fan of the brand for years. "Taco Bell has some of the most passionate fan bases and I've been a fan of the brand since I was young," he said. "I'm excited to partner with them on something that feels true to who they are and how people actually connect with their brand."
Taylor Montgomery, Taco Bell's global chief brand officer, said the event is built around its fanbase. "Live Más LIVE is our way of co-creating with fans, inspired by their passion and designed to bring them inside the show experience," Montgomery said. "Our fans shape this brand every day. This year, we're taking that shared energy and building our boldest and most distinct Taco Bell brand moment yet — unexpected, unhinged and undeniably memorable."
From Tuesday, March 3rd through Tuesday, March 10th, Rewards Members can also unlock a free one-month Peacock Select subscription through the Taco Bell app. On the night of the show, app users can access exclusive in-app deals, including a $1 delivery fee on orders of $20 or more using the code LIVEMASLIVE26 — available to the first 10,000 eligible members. Fans can find full event details and updates at LiveMasLIVE.com.