LE SSERAFIM recently released PUREFLOW pt. 1, and now they're giving fans another reason to celebrate.
To mark the arrival of their second studio album, the group is taking part in an exclusive iHeartRadio Live event in Los Angeles.
PUREFLOW pt. 1 is derived from an anagram of "POWERFUL," reflecting a shift toward continuous movement. Across the album, fear is explored in different stages — uncertainty, awareness, response, and release — forming a connected emotional progression rather than isolated moments.
"We are looking forward to performing songs from our recent album, giving fans a sneak peek ahead of our upcoming world tour," said LE SSERAFIM. "This album means so much to us and this event with iHeartRadio and TikTok will allow us to connect with our fans across the globe in an intimate way."
At the center of the album is the focus track, "BOOMPALA," a Latin house-inspired anthem that samples the global hit "Macarena." Designed to bring people together through its infectious energy and celebratory spirit, the song captures the sense of joy and connection that runs throughout PUREFLOW.
Fans will get the chance to hear "BOOMPALA" and other songs from the new album during iHeartRadio Live with LE SSERAFIM. Hosted by iHeartRadio's JoJo, the special event will also feature an exclusive Q&A with the group, as well as questions from fans.
This is the fourth live event iHeartRadio and TikTok LIVE have partnered on, creating a next-generation release format that merges the scale of broadcast radio with the interactivity of a community-driven platform, delivering record-breaking results and outlining a new blueprint for artist launches moving forward.
iHeartRadio Live with LE SSERAFIM takes place June 12 at 10pm ET/7pm PT from the iHeartRadio Theater in Los Angeles and will stream live exclusively on TikTok via the @iHeartRadio, @LE_SSERAFIM and @TikTok channels. A special preview of the event will also air across iHeartRadio CHR stations on June 21.