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Kim Kardashian is back in her blonde bombshell era.
The SKIMS founder ditched her signature long dark brunette tresses for a striking new platinum hairstyle while out in Los Angeles over the weekend, Page Six reports.
Kardashian was seen arriving to a cosmetic dermatology office in Beverly Hills with a noticeably different 'do and rocking a shoulder-length platinum bob that harkens back to the famous style of Marilyn Monroe. She paired the new look with a trench coat, oversized sunglasses and matching Gucci heels and handbag. The Kardashians star previously channeled the iconic actress while wearing one of her gowns at the 2022 Met Gala.
The American Horror Story actress also unveiled the new style on Instagram, sharing a series of photos showing off her bleach blonde locks and receiving supportive messages from many fans and friends, per People. Her sister Khloe Kardashian also commented on the "sexy" style, adding that she is "super into this" new look, while Kim's All's Fair costar Niecy Nash left a series of heart eye emojis.
Kardashian has gone blonde several times over the years, including while attending the 2026 Met Gala in May. For the "Costume Art" theme, Page Six notes she chose a slightly warmer shade of blonde, worn down and tousled to contrast the metallic orange sculptural body suit and open leather skirt by Allen Jones and Whitaker Malem.